Hospitality groups Multi-site venue owners across every state every state are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Automated guest journeys
* Reservation and check-in sync POS integration
* NPS tools Review request automations
* VIP lists Group-specific campaigns
Why venues need CRM:
* Walk-ins are unpredictable Ad costs are rising
* Owning guest data = better ROI Rebookings outperform new leads
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* Regional hotel grew events bookings via birthday triggers Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and restaurant data analytics Australia marketing No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality:
* Segmentation based on real spend Email + SMS journeys
* Guest tagging and preferences Guest tagging and preferences
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit the CRM strategy hub
* See how leading venues use CRM
* Unlock guest loyalty
aspirehospitality.com.au —
hospitality CRM experts.